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This concept of greedflation has been disproved in recent meta-analysis. It should probably die. I'll copy paste a comment I wrote in some other thread analyzing it.
I think everyone should probably listen to this great report from NPR that dissects this issue. The Tl;dr: is greedflation is not really a real thing.
The deeper answer to your question of, "can one party increase prices in a market?" is sort of basic economics, and the answer is, "Usually, no." In a competitive market, the answer is no. In a monopolistic market (meaning one company controls most of the market, think like Google with browsers) with no government oversight, the answer is yes. Things get complicated when you add in government regulation or oligopolistic markets (markets where only a few players control the market). In those cases, it depends on how strong government regulations on price-gouging are and any anti-monopoly or anti-anticompetitive practice laws are, and also depends on how oligopolists behave. Sometimes, particularly in industries with few big players, the big players will make the same decisions independently. If they do this cooperating it will usually violate antitrust laws, but if they both decide they'll be better off say, not paying workers as much, or charging super high markups, them that can happen. A lot of economic research shows that kind of "tacit collusion" happens in real life, like in the oil and gas industries. But other times oligopolies will behave very competitively, only uniting through lobbyist trade groups if at all (think Microsoft and Amazon in cloud software).
So that's the facts, but here's my economic musing: The reason it feels like greedflation is a thing is a combination of factors: