But let's be honest, you probably dont care, no one seems to care. People who do care are unusual and caring and taking action is unusual and might even earn you derision.

That’s not really true is it? There have never been more, better and more popular vegan food options. And while the number of actual vegans is (still?) low, the “less meat” contingent is growing every second.

We have definitely rounded a corner here.

And I haven’t seen any outright derision of vegetarians of vegans since I left college. And that was a long time ago.