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Cheesemakers experiment with microchips to authenticate Parmigiano Reggiano
(english.elpais.com)
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this post was submitted on 26 Aug 2023
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This is a cultural thing, in Europe we take these kind of things much more seriously. We take pride in our regional products and they're protected by law. It's not tied to a company like in your example, that we care much less about, it's more a matter of national or regional identity.
But this logic goes even further. For example, in my home country you can't label almond milk as "almond milk" since it's not actually milk but a plant product.