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Warners Reverses Course: Changes Max’s Name Back to HBO Max (www.hollywoodreporter.com)

submitted 2 months ago by Jeffool@lemmy.world to c/entertainment@lemmy.world

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[–] ThePowerOfGeek@lemmy.world 17 points 2 months ago (3 children)

How many times have HBO changed their flagship product(s) names now? Seems like they do this every 6-12 months.

[–] st3ph3n@midwest.social 17 points 2 months ago

Perhaps they should change their CEO.

[–] makyo@lemmy.world 13 points 2 months ago (1 children)

Yeah it’s moronic management of one of the most highly regarded brands

[–] Thassodar@lemm.ee 1 points 2 months ago

Extremely regarded

[–] ininewcrow@lemmy.ca 3 points 2 months ago* (last edited 2 months ago)

They do it to manipulate contracts and rights usage.

I don't remember the details, I just remember reading about it years ago.

Every time they change their name, they are able to change contracts, business arrangements and rights usage .... if their business model isn't working, they shut everything down, cancel things that they can, renegotiate contacts and restart everything in better terms for them ..... then once that doesn't work, then they change again.