this post was submitted on 14 May 2025
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Television

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Max Is Changing Its Name to (Get This!) HBO Max (www.vulture.com)
submitted 16 hours ago by Skavau@lemm.ee to c/Television@lemm.ee
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[–] TrickDacy@lemmy.world 23 points 13 hours ago (2 children)

Haha after making their logo closer to HBO. Such boneheads to ever remove HBO from the name to begin with

[–] chaogomu@lemmy.world 28 points 13 hours ago (2 children)

The fact the HBO is a brand dating back decades, and they abandoned it for a generic Max was the true stupidity.

[–] filcuk@lemmy.zip 10 points 13 hours ago

They wanted to feel the success of the twitter rebrand first-hand

[–] TrickDacy@lemmy.world 1 points 12 hours ago

My thoughts exactly

[–] Psaldorn@lemmy.world 4 points 12 hours ago

Corporate brain rot on full display.

Everyone knew it was asinine, and now they've finally confirmed it.

Everyone involved should be fired and bonuses clawed back if the board had a spine.

Or maybe it's just some BCG consultant bullshit where they deliberately tank a company to short the stock or whatever. Hard to believe it's real people making such awful decisions..