this post was submitted on 16 May 2025
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I remember when Google Ads limited websites to three ads per page. That was tolerable for most users, and did not distract from the content. But then they made a huge change, and their default mode (which they wanted you to use) would automatically place dozens of ads or more throughout your content. And if your website had infinite scroll, there were infinite ads.
This change, plus the realization that Google was tracking you and building a profile, lead to the the popularity of ad blockers.
The popularity of ad blockers reduced revenue to websites, including news outlets. Content websites started putting up paywalls and selling premium content instead of giving it away for free.
Google is basically killing the very thing that makes them money and it is affecting the entire internet. A perfect example of greed killing the golden goose.
scott@loves.tech There was a great substack piece on this google VP Prabhakar and the consequences of his tenure, and had never heard of him, but he was was appointed in 2018 to Adsense.
Does that chime with your own personal observations and experiences on the enshitification curve timeline?
This is not the original article but posting as a reference note
https://www.theverge.com/2024/10/17/24272786/google-search-prabhakar-raghavan-nick-fox
Here is another substack I found while trying to find the original substack outline the activities of the aforementioned VP, Prabhakar :sweat:
https://tapen.substack.com/p/enshittification-of-google