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this post was submitted on 28 Jun 2023
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I didn't have any reason to think that that city's pride month is particularly relevant to my question to go search it in advance.
Before I asked my question, I was thinking if two things:
Companies, where relevant, can let us know what policies they enacted that make them stand out. E.g. maybe they are an employer that will give parental leave even to families not recognised by the law in that jurisdiction, or that they just finished an internal project that saw or their internal and external documents to stop collecting gender information where it's not justified and where it is justified, that they do it in an inclusive way.
They do something to mitigate anti-queer hatred in their area of operations that has an action plan backing it up. For example, where I live, there's this Emergency Entrance programme where companies can enrol and display a sticker identifying them as refuges for people targeted by right-wing extremists. It looks like just marketing too, but it actually comes with an action plan that those participating are supposed to implement which adds a more tangible layer to the display of symbols to show support. (EDIT: The idea is, if you are being harassed or attacked, participating venues will offer you shelter, they will jump in to de-escalate, and contact emergency services and the right-wing violence registry to handle the incident)