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Burger King faces legal claim saying Whopper is too small
(www.bbc.co.uk)
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this post was submitted on 30 Aug 2023
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When I buy a new car, the car is the same as the one in the posters and built by the same people.
A team of food stylists spent at least 30 minutes to create the perfect whopper for the add image and were paid 100 times more than an actual fast food employee to do so.
Why that is allowed to represent something made in 30 seconds by someone on shit wages is beyond me.
Not to mention that the food stylists create something that isn't even edible. They frequently use things that aren't food to make it look more palatable onscreen.
I used to work in product photography. That is not true or legal here in Aus. The only thing they are allowed to use in the picture are ingredients used in store.
I cannot speak to the laws in other markets but that is not the case everywhere.
Of course they will go through hundreds of buns to find the perfect one etc, so it is still incredibly wasteful.
Same thing in Europe. But I think in the US everything is allowed (surprise surprise)
Freedom ~~to manipulate and trick our consumers~~ motherfucker 🦅
Everything for the God of Profits
Surely that one must be related to Supply Side Jesus
I heard it used to be, but isn't anymore. Granted, this is hearsay with no source, but a buddy of mine who worked in advertising was telling me about it a while back. Could be wrong tho.
While it doesn't have to be "food", it does have to be edible in the US...
But that aside, burger king used to be good. It used to be decent sized and was almost worth the cost. Now on the other hand, it is so tiny and doesn't feel remotely worth the price.
In my area, they just closed about 5 locations this year, and to be honest, I am only sad about the few people losing their job at these locations.
Burger King has gone so far down hill since 2020.
Everything is edible at least once.
Man that sucks, BK in Toronto is still a nice big burger, and on Whopper Wednesday it's cheap so it's definitely worth it. Shame the US side has gone to shit.
They’re still an absurdly huge burger at every Burger King near me in the US. The suit is alleging they’re smaller than the advertisements. Not sure what OP is talking about but one thing I’ve noticed about BK is they are wildly inconsistent from location to location so it might be even more regional.
This lawsuit is not happening in Australia.
Even in places where they have to use the actual ingredients, there’s a lot of tricks to making it look different in photos. That burger might only be partially cooked to reduce shrinkage, then the burger and bun are frozen so they hold shape for the photo. Vegetables carefully picked out and arranged, tomato/pickles blotted dry, and the sauce applied with an eye dropper to provide visual balance after the rest of the burger is stacked.
I will say from my experience, that tends to apply to advertising photography for large franchises. If we’re taking about food photography associated with a high profile event or restaurant where food is actually served, there’s minimal difference between the photo plate and what’s actually served. Sometimes the photo plate is just one picked out while producing the ones being served, sometimes it’s the first/last plate and a person takes a minute to pick out the best looking of ingredients from the same container that was used to serve the rest. Sometimes it’s just an extra minute arranging the plate nicely compared to the last 150 that were done quickly to keep up with service. Often the photographer then gets to eat the plate they’ve just photographed.
Advertising is scum and I don't understand why we allow it all.
It does not help the economy to distract consumers all day as much as possible, all it does is let companies compete on the basis of who can spend the most on advertising or who can hire the most manipulative advertisers rather than who can make the best product.
Everyone thinks, "But advertising doesn't work on me." That's why it's still legal.
Advertising works on everyone. Just there are those of us that don't impuls buy and look into and research the interesting product they just seen an ad for, before buying. But billboards those annoy the shit out of me. Like I know McDonald's exists and there is a 70% chance there is one at the next exit, why do I need 4 billboards telling my there is a McDonald's coming up in 5 exits?
Those billboards aren't for you, they're to remind the kids in the back that McDonald's exists.
Because an alarming amount of drivers are doing any number of things besides looking out of the windshield and probably missed 3/4 of them.
And this is why there’s a row of billboards advertising a sex store near me. I think there’s like 10 of them, and there’s always at least one with an anti-porn Jesus message in the mix. It’s kinda glorious.
But billboards should be banned. They are a distraction, they ruin otherwise pleasant scenery, and we just don’t need the ads. We get enough ads, damn.
I agree but it is a tough one to police. If your business is next to a road, can you advertise from there? What signage you allowed to put up? Only your own? What if you have two business on the same property? Both get a sign? What if you sell McDonalds a 5% stake in your land?
But they are an eyesore. Hate them.
Not really that tough to police, they just need to put more robust and consistent regulations in place. There are already many regulations on building signage, and if billboards would be banned they would need to fully define what was banned so.. I don’t see this actually being that much of a problem.
For example, specifically the accessory vs advertising section: https://www.signsny.com/blog/nyc-signs-rules-and-regulations
People see pictures of North Korea and say "wow its so eerie something is wrong and i cant figure it out."
Its that there are no ads everywhere. People are conditioned to be comforted by disengeuous promises from ads, and are scared when there arent business signs everywhere.
Its entirely achievable to have no ads. Ads are bad for everyone.
Trust me that's not the reason
Vermont and Maine have banned billboard ads. It doesn't feel like North Korea.
That sounds awesome! :o :D
Yeah, ads are the reason people in NK are starving.
It should simply be considered false advertisement.
You can probably legally require your money back, saying it looks nothing like the photos, but that's not enough imo
That's why a big lawsuit is a better solution. They've already stolen the search cost from you, and are relying on you just giving up when you see your disappointment burger.
Fun fact, most car advertising uses a computer generated car. Photoreal cars bave been achievable for years now and it just makes sense for them to do it as they can keep it looking flawless throughout the ad. There's even a "mocap" car with an adjustable body to match the length/width etc. of the car it's supposed to be that they can just pin the model to.