this post was submitted on 03 Jul 2025
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I was just talking to a Chinese friend who works for a company that sells various goods on amazon.
He told me they budget to buy between 50 and 100 fake reviews for every single product they launch.
He said that without the fake reviews, the products will never start to sell on their own.
Whether to blame Amazon or blame the sellers, I'm not sure. But Amazon writes the rules of the game.
Then, once it really starts to sell, he should be afraid of Amazon taking over the product and including it as their own product line.
The product lifecycle at Amazon
Indeed you're right. Amazon watches out for Amazon.