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It's not just you — no one is posting on social media anymore
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
Like the other comments say it’s an app which prompts users to post a picture at “the same” time. Its not actually the same time due to timezones.
The idea behind it is that you don’t ge to pick the perfect time for a pic when you’re at that great location or you’re looking especially cute. This means you’ll get an insight in the real life of someone.
Practically that means you’ll just see a lot of pictures of your friends whilst they’re laying on the couch 2 feet deep in a bag of crisps.