this post was submitted on 15 Aug 2025
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I know that it is common to turn a symbol initially built against you into one which now benefits you, but I don't think that's whats going to happen with Clippy primarily because of message here isn't "Clippy wants us to move into a future where we own our tech/social infrastructure" but instead "man, im really nostalgic for the way corporations used to treat us"
I have no problem using a symbol developed my Microsoft to spread anti-big tech messaging. The problem is that to a lot of people, the messaging doesn't feel ant-big tech or anti-capitalist so much as it is just nostalgic. Microsoft was never a nice company. Even in the 1990s they were exercising their E.E.E (Embrace, Extend, Extinguish) strategy to beat federated and decentralized platforms and technologies. The goal of these companies (and you can see it now in their attitudes towards AI) is to own as much social infrastructure as they can. From where you get your news to where you get your friends. The only way to work against this is to work against big tech. There is no other way.
Part of me wonders if the message behind the current Clippy symbol can be bent into something more forward facing, but I also feel that that would be hard/would feel artificial because of the fact that Clippy is just now so connected to nostalgia.
I've recently got an idea (a paranoid one) that this
is a popular wrong myth.
Because Sun was still alive. That Sun. Seeming as if half of its employees were geniuses. Seeming as if they had a plan for all the industry for a 100 years forward. Which was the original "corporation of good", almost nobody dares to treat it as something not sacred.
Sun's plan was extremely hierarchical, and definitely not decentralization\federation minded.
Saying that a technology is universal (or not) requires understanding of it down to elements.
Maybe the Internet itself is conceived the way that it will always lead to centralization and hierarchy, as a tool to change the society.
See how IRL democracy and interoperability and choice in various situations were and even are absolutely normal, in friend groups and often in community places, but on the Internet you come to a place and it has moderators, appointed by other moderators and administrators, and administrators are gods, and there's often no interoperability. And the longer it exists, the less interoperability there is.
Maybe we need a new global network, reimagined from ground zero with understanding of the risks. That is, a new common layer, where IP is in the Internet.
The idea behind using clippy was that when created, it wasn't against you; it was always just there to help, with no alterior motive.
Seeing clippy is more of a message without a message. It could have been any image, but seeing this one thing everywhere starts to show you how many of us there are and that we are capable of working together to achieve a goal (in this specific case: outreach).