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A few observations
- interface is cleaner than Reddit (some people will probably complain about the space wasted, even in "compact" mode, but most users should be fine)
- there is only a handful of communities existing at the moment, and no option to create more. See picture for the list.
- feature-wise, it looks very similar to Reddit/Lemmy/Piefed: upvotes/downvotes, comments, sort types
Based on what happened with Twitter, Bluesky and Mastodon, we can probably imagine that Digg might be a new actor that quite a few people will join, when the people the most aware of enshittification of corporate platforms will stay on Lemmy/Mbin/Piefed
Random thought: maybe a "lifestyle" community could be a way to encompass a few communities that struggle to stay active
I could see it hitting more ppl than here at least, marketing and ads alone, and ofc some ppl find signing up here, finding an app, etc. confusing while there is obvious with just one app and site