If we are starting to compare YouTube with TV and Radio ads, it's a sign of how much worse it's getting. A lot of people started got into the habit of watching YouTube because they were sick of TV ads.

The problem here is, just as it happened with TV itself, as the executives want ever growing profits over a saturated market, they add more and more ads. It used to be even Cable TV was sold with the promise of no ads, and so were streaming services. I remember when YouTube had 5 seconds of ads every hour. Now it's pushing for two 7 second ads every 10 minutes, that is, when they don't put longer unskippable ads there too. Wasn't it enough to pay for the service before? Ads keep getting longer all the time, while our lives only get shorter.