this post was submitted on 18 Sep 2025
529 points (84.5% liked)
Technology
75467 readers
3286 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related news or articles.
- Be excellent to each other!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
- Check for duplicates before posting, duplicates may be removed
- Accounts 7 days and younger will have their posts automatically removed.
Approved Bots
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Tesla were advertising long before then, just not in the traditional sense.
They let YouTubers and influencers borrow their cars, and gave them a commission on every car they helped sell.
They purposefully stirred up controversy to get news article clicks.
They had a very outspoken CEO making outlandish claims and cosplaying as the saviour of humanity, bringing lots of attention to Tesla.
They launched a Tesla into space.
That stuff doesn't show up on Tesla's books as marketing, but it absolutely is marketing.
All of that is marketing.