When COD Mobile (both Global and Garena) released in October 2019 - less than 4 years ago - it had 50 Tiers in the battle pass. I came back and it's 200 tiers now, which is insane.
It's especially shocking to see as one of the OG players of CODM - I played it since launch - to see firsthand just how desperate capitalism has become at squeezing the proles of as much money as possible at every possible level including something as mundane as gaming.
Even sooner that microtransaction. With expansion packs for me. They understand that there is no need to sell you a full game and they can make you pay +60$ for everything called an "expansion".
While i loved expansions, they really were the start of the end lol