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YouTube is going to remove ad controls for creators
(support.google.com)
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Yeah I don't understand why people think they deserve good content for free? Either you pay for it through ads, or you pay for it through money (or you pay for it through either licensing fees or taxes, like the Australian ABC and British BBC). Producing and hosting videos are both pretty expensive, and YouTube's not a charity.
The reason there's no major competitors to YouTube is that nobody else can afford it at a scale anywhere near what YouTube does - most companies couldn't afford to run a service 1/10 the size even.