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This might help explain the spectacular launch of Threads (lemmy.world)

submitted 1 year ago by MusketeerX@lemmy.world to c/fediverse@lemmy.world

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Automatically creating a shadow account for everyone on Instagram?

Even allowing people to follow that account?

Sounds like they really wanted to push Threads out the door in a big way.

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[-] flagellum@lemmy.world 34 points 1 year ago

I think the difference is that the Threads user count keeps getting thrown around as an indicator of its success and viability, but it's not a great KPI.

I do think people are using this "realization" of accounts being automatically created as a conspiratorial gotcha, but it's still important to remind people of this scenario as they evaluate their prospects.

[-] mawp@lemmy.world 17 points 1 year ago

If that were the case though, wouldn't the number of Threads users be the exact same as the current number of Instagram users?

[-] damnYouSun@sh.itjust.works 7 points 1 year ago

No because they're only doing this for Instagram users who are located in the United States. It hasn't launched anywhere else yet.

Probably because it will be quite illegal in Europe so they probably are not going to do it for European users but it hasn't launched there yet anyway so we don't know.