this post was submitted on 08 Oct 2025
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DeGoogle Yourself
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I gotta wonder what they're counting as an impression. How much is junk mail/email spam, for instance? How much is fully peripheral - billboards you're not stopping to read, ambient Internet banner ads you're deliberately ignoring or clicking through? Native ads people simple don't clock or understand?
I also have to wonder how many of these ads "stick" in anyone's brain. It seems like exposure at that volume would make retaining any individual impression unlikely.
Every bannor ad on a webpage is one ad. A news article can have 12 or more.
There are ads on news articles?
Sure. And social media is six different ads in a blender after every swipe.
But is anyone actually absorbing any of this?