this post was submitted on 08 Oct 2025
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Take radio ads - if they last 10 seconds each and you listen to the radio non-stop all day, 2/3rd of the content on the radio would have to be ads. If they play 2 minutes of pop music for every 30 seconds of ads you just can't reach these numbers.
It's true that you can get several ads all at once online, I just still find it hard to believe one could reach 10 000 in a day without basically making an effort. At least in terms of visible ads - trackers is another thing.
But maybe I'm just out of touch. Recently I generally forget to install ad blockers because I have pretty much stopped using the majority of the web.
If you take each medium in isolation, no you can’t reach those numbers.
But for a whole day across all the various ways advertisers have found to shove shit in our faces? I just think you might be under-estimating how many ads are out there, or maybe not considering all the things that count as ads, especially in meatspace, and how little most people actually do to avoid them, if they can even be avoided.
Like that 30 seconds for every 2 minutes of music is often while driving and seeing billboards and vehicle advertisements and stuff as well.
I'm European and I only went to the US this year (first and last time), and it's true I was weirded out by the amount of billboards. But still, the same billboard usually stays within your line of vision for a little while.
And if they really count it in such a crazy way by knowing what's in everyones field of vision all the time, that's a crazy approximation from their side.
I think it's likely they instead measure how mamy ads come through the web to your device, which is different from how many you actually see. Like an ad at the bottom of a website you don't scroll through and stuff like that.