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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)

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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[-] Kerfuffle@sh.itjust.works 10 points 1 year ago

Maybe. I feel like it's going to be kind of hard to make them care if you're still buying their product though.

this post was submitted on 07 Sep 2023

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