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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
(www.thedrive.com)
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this post was submitted on 07 Sep 2023
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The fuck it is. You offer car features at time of sale. And if you want me to like your brand, at best you offer OTA or wifi updating for free to enhance the experience, and make me want to buy your next car.
You try and nickel and dime me for shit technology that has been around for 20 years, and I could give two fucks. I'll plug in my phone, ignore your entire. Infotainment and actively campaign for it to fail and blow up in your face.
Luxury car makers will have a harder time justifying a high price tag when an electric Kia will match their 0-60.
Mark my words, cars will be the next common planned obselesence product. As soon as the battery doesn't take a charge people will junk it and buy another just like the phone market.
Also you have Chinese BYD making huge inroads in various markets now. They're going to massively drop the price floor for features that are seen as luxury right now.