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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
(www.thedrive.com)
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0. Keep it legal
Capitalism. If a bunch of number guys say it will make them rich, all other considerations go out the window.
Never forget that they would sell you the air you breathe if they could.
I totally see this coming - breathing tax. Companies will plant some trees on their ground to get public funding paid by these taxes. When the air gets thin some information will be leaked about the amount of trees being way smaller than claimed. It will be found they used artificial treetops to outsmart control by satellite systems to cover for the wood they sold to the wood industry.