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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
(www.thedrive.com)
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this post was submitted on 07 Sep 2023
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Yeah I thought this would go down like the netflix login clampdown - people online rally against it and say they'll cancel Netflix, but in reality their subscriber numbers are up massively
There is a fundamental difference between the two in that the Netflix one has a justifiable reason while the BMW (and Toyota) making things subscriptions when they don't need to do anything on an ongoing basis to provide that thing is just a money grab.