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A reminder in the age of the Fediverse: if you're not the customer, you're still the product.
(slrpnk.net)
OP was taking about Tumblr, but I think it applies even more to the Fediverse: users need to develop an ethos of paying to support the sites they use. Otherwise advertisers pay the bills and call the shots.
This is nothing but eBegging. The internet was forcefully taken from the people who created projects out of passion, and now those people who forced their way in are like "yOu MuSt PAy Us!". How about no?