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A reminder in the age of the Fediverse: if you're not the customer, you're still the product.
(slrpnk.net)
OP was taking about Tumblr, but I think it applies even more to the Fediverse: users need to develop an ethos of paying to support the sites they use. Otherwise advertisers pay the bills and call the shots.
Exactly. This is the reason I run my own instance. Of course that comes with its own issues but I will never have to worry about it disappearing randomly one day. Learned my lesson early with FMHY.