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Unity bosses sold stock days before development fees announcement
(www.eurogamer.net)
This is a most excellent place for technology news and articles.
The small nosedive the stock price took agrees with your assessment. It'll get an emotional reaction from some, but decisions like this are made in the interest of the shareholder, not the consumer - this is a calculated move to generate profit. They decided that the losses of people abandoning the product will be outweighed by the profits of this new revenue steam.