In my opinion, I think their goal was to control the platform. If you think about it, the amount of information that they can gather from users is wholly controlled by Google and Apple through their OS'.

Apple and Google have continuously decreased the amount of information Meta can gather through their apps, and I think with VR they made a huge bet that would be the next platform so they jumped on the ship to make sure that this time they would be controlling the platform and not another company.

I don't think they want to make money through software, I think they want to make money through data collection. The amount of data they can gather from you just through the setup, is incredible. They can literally know your height and have cameras on at all times.

I think VR can be successful, but I don't think Meta will do it. I don't think they're be the ones getting the ball rolling at least. If anything their marketing and the bad name they gave to VR set things back. I think they're too early and have a pretty bad brand image for people to trust them. I don't think the hardware or the software support is there for things to fully take off either

Also, wouldn't their goal be to sell VR headsets? How would people buy their software without a headset? I think their goal was to sell headsets. Pretty sure they sold their budget headsets at a loss just to introduce people to the platform.