Hey, thank you! That was super interesting. I would imagine working communities like that would be much more localized for infrastructure of daily needs. Since I do not have much to offer on the real world side of things, and I like to idealize the Star Trek future, I'll share what my brain is using as a place holder for this one at the moment.

Maybe his family's vineyard is so good and well liked, that not just the community but the whole region enjoys being known as the home of that wine. Since the Picard's are good people they do not take advantage of their place as caretakers of the Vinyard. Maybe there are large gatherings and events even, that take place on the grounds. Fall festivals, weddings, Bah Mitzvah's (sp?), etc.