What I like about this comic is that it depicts the lure of 'cool new thing' as a party, with someone notifying about it. Why even care about 'cool new thing'? Largely it's because of the 'fear of missing out'; a product as a shared experience with your peers, where not having that same experience may distance you from them and make you more of an outsider. For me, I've found that what seems like wanting something for its own sake often masks this underlying dynamic, like I will only start wanting it after people I like mention it positively, and things no one mentions positively I will just be less interested in regardless of whether they should be up my alley. That doesn't make you a sheep, it's just how humans work.

This dynamic is intentionally manufactured, and some of it is fake (it's not actually popular or relevant you just got tricked by an ad), but some of it is real. So then the mistake is in seeing consumerism as an individual struggle of self-deprivation, when it's really a shared cultural battle; what it comes down to is supporting the people around you in non-consumerism.

Here are some tangible ways I think we can do that:

• If your friends don't have adblock, get them on adblock

• Support pirate culture

• Support and practice DIY

• Support open source, reject closed ecosystems

• Potlucks instead of takeout

Any other ideas?