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Technology
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I wonder what the "apex" for all of this is - as in, when do we hit critical mass and the advertisers pull out of this nonsense dumpster fire that is the current internet.
Surely, at some point, if the advertisers know they're advertising to no one aside from bots on websites that host fake content, then they will pull out and the service providers will have to try and actually make the internet "usable" again? Perhaps I'm being too generous.
If they had brains they'd have stopped funding the seo abuse trash fire that the net has been for the last 10 years already. If they're still here now they're never gonna leave.