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Not my OC but what I've believed for years: there's no conflict between reducing your own environmental impact and holding corporations responsible. We hold corps responsible for the environment by creating a societal ethos of environmental responsibility that forces corporations to serve the people's needs or go bankrupt or be outlawed. And anyone who feels that kind of ethos will reduce their own environmental impact because it's the right thing to do.
Thoughts?
I'll start out with the most damning response to the "footprint" concept: carbon footprint is almost entirely dictated by your income.
The logic that consumer behaviour puts pressure on corporations is based on the logic of supply & demand based pricing.
The problem is, that's an article of faith and not really supported by the evidence. When you put that theory to the test the evidence shows that pricing follows a model where companies effectively dictate their prices to you. It doesn't follow supply and demand.
This is an interview of two economists on this topic: https://www.iheart.com/podcast/105-it-could-happen-here-30717896/episode/everyone-else-admits-we-were-right-122933018/
They also skewer the whole institution of orthodox economics here. I found it quite cathartic.
But the upshot of this is, in my opinion, the only way to reduce your personal carbon footprint is to make yourself "poor" at least as far as the economy is concerned. That may sound impossible, but I think it dovetails nicely with my own politics of building mutual aid networks, where people create alternative methods of directly meeting one another's needs and help wean one another off our dependence on capital and the state.
That isn't consumer activism as much as it is anti-consumer, and that's kind of incidental to its primary goal to create a political body that undermines the entire machinery of capitalism whilst educating common people on how to run a world for and by themselves.
I'd agree with your politics there, too. The poorer you make yourself, the more likely you are to live a moral life. Unfortunately, it's very difficult to also make it a good, comfortable, safe life, and I think it's a bit much to ask people to go that much against their own interests. (This varies from country to country of course, I'm sure there's places where you'd be ok)
Part of the point of the mutual aid is to make life better without needing the money. That's why I put "poor" in quotations and specified in the eyes of the economy.
Fair, I should have made the effort to use "poor" in quotations, too. I love the idea of mutual aid working that way. I guess I'd be worried about relying on it for anything as potentially life-or-death as healthcare, but that's a few steps further down the line than we're discussing here
Yeah, you take the steps you can when you can. The ultimate point is to create a real alternative to the existing power structure. The anti consumerism is a by-product.
Edit: maybe the anti-consumerism is necessarily interwoven in the project, because you are freeing yourself from reliance on consumer goods and from the entire consumer identity.