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Threads is struggling to retain users — but it could still catch up to X
(www.theverge.com)
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this post was submitted on 26 Sep 2023
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Technology
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Threads, Instagram’s X (formerly Twitter) competitor, is struggling to keep users around following its blockbuster launch, according to data from Insider Intelligence.The data, which was first reported on by CNBC, suggests that Threads will have far fewer monthly active users than Facebook, Instagram, and TikTok by the end of this year, but it may still have a chance to close the gap with X.
Surprisingly, Elon Musk’s X is forecast to have 56.1 million active monthly users in the US by the end of 2023, but Insider Intelligence warns that this number won’t stay high for long.
“Threads received an initial boost from Twitter’s missteps, but it can’t rely on X defectors to continue to grow,” Jasmine Enberg, Insider Intelligence’s principal analyst, says in a statement.
However, the number of daily active users on the platform rapidly declined in the following weeks, with Sensor Tower and Similarweb reporting significant drop-offs.
Although Threads is meant to be a direct replacement for X, it may need to add more than just core features in order for it to gain and keep new users.
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