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this post was submitted on 26 Sep 2023
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I feel like this is the option that is most discussed in public discourse, which is the problem. If we discuss climate change through the lense of "Why don't people bike, since driving is bad for the planet?" rather than "What structural changes (bike lanes, public transit, car-free city centers, etc.) can we offer to encourage people to cycle more?" or even "What are the biggest transport-related emissions (private jets, flying in fresh fruit from halfway across the world, using trucks for shipping, etc.) and how can we work as a society to eliminate them?", then people will feel disenfranchised, and even if we all started cycling it wouldn't help nearly as much as if we tackled the bigger corporate issues. It's neither pragmatic nor fair to focus on individual action at the scale of single consumers.