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YouTube is axing its ad-free Premium Lite subscription plan - The Verge
(www.theverge.com)
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this post was submitted on 27 Sep 2023
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Technology
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YouTube already does that, though? In fact your premium sub helps creators much more than a non-premium viewer does. Of course the multiplier proposition would be new/different.
Not trying to shill for YouTube but that's one of the main reasons I have a subscription is to support creators I like.
Premium sub probably does but not guaranteed. Iirc, premium subs offer creators $ from google via time watched, vs free users ad impressions.
Its part of the reason why some youtube channels have scheduled Livestreams, as Livestreams make a lot of money off premium subscribers watching.
Well true, but YouTube does not have all the content of the other streaming platforms, and also wants you to pay extra for e.g. movies.
I'd imagine most people using YouTube aren't looking for TV/movie style content, rather the user created stuff. Or maybe TV shorter clips.