there are many meat eaters with ethical concerns who feel guilty. Then there comes a day when they choose not to feel bad anymore about what they eat. while eating healthier, i should add. Vegetarianism is default in so few societies and the transformation takes time. You don't wake up vegetarian or vegan one day. You ask questions. You read. You're exposed to the living and dying conditions of suffering animals.

if you eat industrial meat and don't feel guilty, you are either uninformed or you're a cruel careless person.