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How Google Alters Search Queries to Get at Your Wallet
(www.wired.com)
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this post was submitted on 03 Oct 2023
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I've said (and read) it before: the concept of a great search engine is exactly at odds with advertising. A good search engine gives accurate results fast, while the purpose of advertising is to show users what advertisers pay to show them. In other words, it's the difference between showing users what they want to see, versus showing users what advertisers want them to see.
Google knows that the more irrelevant results it returns, the longer you spend looking, which translates into more opportunities to show ads.
Which is ironic, as Google only managed to get as far as they did by doing the exact opposite in an era where Alta Vista and the small handful of other OG search engines were focused on maximizing revenue via ads.
Google has become that which they sought to destroy.