510
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

you are viewing a single comment's thread
view the rest of the comments
[-] p03locke@lemmy.dbzer0.com -1 points 1 year ago

It’s fraud to use it for financial gain, however it’s not illegal to directly copy someone’s likeness for non business uses.

So, never mind the fact that almost any use case is going to be for political or financial gain. Let's just take the Mr Beast example here.

It's an ad. It's being used for financial gain, because it's an ad. Either somebody is actually selling $2 iPhones (doubtful), or it's a scam. Scams are also illegal, under various kinds of laws. Unfortunately, scams are usually committed in other countries.

This is an ad on a Chinese social media platform. Who's going to enforce getting rid of this shit on a Chinese social media platform? Yeah, I know you're going to point out that TikTok US is technically a US company, but we all know who really owns ByteDance and TikTok.

A federal investigation on this matter is going to point to TikTok US and then lead nowhere because the scam was created in China.

this post was submitted on 04 Oct 2023
510 points (96.9% liked)

Technology

59390 readers
3289 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS