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We are contacting you regarding a past Prime Video purchase(s). The below content is no longer playable on Prime Video.
In an effort to compensate you for the inconvenience, we have applied a £5.99 Amazon Gift Card to your account. The Gift Card amount is equal to the amount you paid for the Prime Video purchase(s). To apologize for the inconvenience, we've also added an Amazon Gift Certificate of £5 to your account. Your Gift Card balance will be automatically applied to your next eligible order. You can view your balance and usage history in Your Account here:
Yeah, I understand that hearing the same simple explanation of "you don't own it..." gets to be annoying. Especially in places like this where most people are pretty well aware of the situation.
The primary issue seems to be that enough people support this type of service willingly for the sake of convenience and are generally ignorant to the potential long-term issues. It feels pretty exploitative as a consumer.
But I don't see how making the distinction between ownership of the content vs the license is providing legwork for those services. In my mind, that distinction is key for understanding that the service is not for me. And I may just be looking at this too optimistically, but I would hope the same would be true for users who don't read the fine print, or happen to have not understood the issue until something like this post is presented.