this post was submitted on 10 Oct 2023
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What's the deal with pumpkin spice? I've seen a few memes about it. But online all I can find is that it's some kind of beverage.
Many years ago, Starbucks introduced the Pumpkin Spice Latte in the US. It became a weird cultural phenomenon. Every year there is a release day, when it's made available for the season. It was a huge thing on social media. Other companies started adding Pumpkin Spice to their things (from cookies, breakfast cereals, beer, etc).
It's become a joke at this point, though lots of things still have Pumpkin Spice versions.
Its also not a joke, plenty of new pumpkin spice items everywhere
An American thing. Apparently it is actually pumpkin seed flavoured. They rarely eat pumpkin, calling it "squash", and renaming squash to something else (summer squash or something?) Anyhow, they can traditionally only get the flavouring at one time of the year, their relevant harvest festival, and so scarcity breeds obsession.
It is even more bizarre from the viewpoint of the southern hemisphere, where spring has sprung, and our delicious pumpkins are available year round anyhow.
Not pumpkin seed flavored, "pumpkin spice" are spices used in American pumpkin pies, namely cinnamon, cloves, and nutmeg. There is no pumpkin in pumpkin spice.
This is from someone who likes pumpkin spice and was also confused about it for a long time.
Like Margot said, it's the spices used for pumpkin pie. There's a relative flavor you see sometimes that's full pumpkin pie flavor, which I prefer. It's more well rounded. Pumpkin spice has, over the last decade probably, fully taken over fall drink flavors. It started with Starbucks lattes, spread to other cafés. Now it's in everything. It has fully taken over the fall beer flavors I think, overtaking Oktoberfest styles.