Apple don't want it because it removes part of their marketing strategy. (Being, if your friends have Apple, you also need apple)

Apple Users don't know what it is.

~~You say you don't know what it is or does. Yet you say you'd love to have it. That's quite contradictory don't you think?~~

And it WOULD impact their experience.

~~It amazes me that people like you, who don't actually know or understand the topic, can be so vocal about your opinions and conclusions. About something you don't know.~~

It's the USB-C standard all over... "Apple and majority of their users don't care". And that's still not what it's about. It's about setting a standard so we don't need 9 different cables and 7 different apps, just to send a God damn picture or video.

Edit: I misread the comment. I take back what I said that's striked over. My bad. Sorry.