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this post was submitted on 13 Oct 2023
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There is a plausible economic incentive to do this:
Reputation.
This happens less in markets with few, big sellers and lots of customers locked into long-term contracts (like ISPs), but it does happen occasionally in high competition markets where customers can take their business elsewhere easily.
Restaurants are a good example - where I live, a host might hand out a round of after-meal shots on the house to encourage a big table of uncomplicated guests to come again.