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this post was submitted on 12 Jul 2023
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The complicating factor is that it is the income generated by doing that that enables so many service to be free in the first place. At this point, everyone knows that Facebook, Google, etc are all collecting data on everything and monetizing it as much as possible. That's not really a secret. So the question is, if customers are explicitly told that, in exchange for giving up some data, they can use a service for free, and they find this to be an agreeable proposition, what exactly is the problem? As you put it, even if you make it illegal to sell data without a "valid purpose", is funding the free service the customer is using not a valid purpose?
To be clear, I'd absolutely be in favor of laws mandating a very strong degree of transparency and control, à la GDPR such that consumers have absolute knowledge of what data is being collected, what is done with it, and are able to demand it be deleted, but if people are fully aware of the facts and decide that they're okay with it, then so be it, IMO. And I think, for most people, this is basically the case. If YouTube, for instance, couldn't advertise, there simply would not be a YouTube, and given how stupidly popular it is, more than a few people might be a bit upset about that.
Edit: And to continue being clear, the actions in this article appear to already clearly violate existing laws, and of course the companies involved should be absolutely slammed with all possible punishment.