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$6.2B in profit wasn't enough: Nvidia hikes GeForce Now prices for Canada and Europe
(www.theregister.com)
This is a most excellent place for technology news and articles.
Geforce Now is not at all about cost to me. I use GeForce Now because it allows me to play on my laptop, tablet, phone or TV anywhere I have an internet connection. I don't have or want a desktop, and prefer to have a thin and light laptop for travel rather than a gaming laptop.