Then you've been there. You've seen what I've seen. The banner ads, the pop-ups, the sound-on ads that you can't find because your browser won't tell you what tab it's on. The user experience of just ten years ago was so abhorrent that today, even having the ability to go fully dark on ads is a heaven we take for granted. It comes at a cost to companies that need that revenue.

I'm not throating Youtube for the sake of it, but what are their options? What advertisement company is going to pay decent for a streamlined ad you can ignore? When you 'skip ad' I believe it doesn't even count as a 'served ad' so they pay nothing on those. I'm genuinely asking - what ways are there to pay for the behemoth Youtube has become beyond the methods available?