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Twitter's lost 13% of its daily users and its rebrand has failed
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That's just the 13% who have stopped using it daily I imagine, who were already probably super addicted to it.
Not sure if weekly/monthly users dropping out would be included in that tally. Also it says nothing about activity time from the daily users. It's possible the users that stuck around may not be using it as much i.e. 1-2 tweets or comments a day now vs 10-20 before.
It's the opposite. As per the article, daily users remained consistent while monthly users saw the 13% drop.