It requires a front-loaded investment in infrastructure, which means lower returns for a few quarters.

Most companies wanted people to use horses for as long as possible because that meant they had to adapt, change, and invest. Why do something that’s difficult when you can just do the same thing? This works out when you don’t really have competition because the cost to enter the market is so high due to decades of mergers and acquisitions, consolidating all means of production and materials to a select-few companies.