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AIs can guess where Reddit users live and how much they earn
(www.newscientist.com)
This is a most excellent place for technology news and articles.
It sounds like the reason they used reddit was so they could easily find users who had expressly revealed the information in question, and use it to verify that the AI was accurately deducing the same info from style alone.
They used reddit because it has corraled dumb users. Users a no longer around anywhere else in the Internet, just here on social media. And yes, what better place to find dumb users than on reddit!