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International YouTube Premium price increase starts in 7 countries
(9to5google.com)
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Because things like GDPR make the data collection and sale business not as lucrative anymore, and every day how many petabytes of extra video gets uploaded? I work with cloud providers every day and storage isn't cheap.
Good thing Google is among the richest companies ever with a theorized bank of over a trillion dollars.
Unfortunately for profit companies don't care how much is in the bank. Publicly traded companies only care about making number go up so people don't dump their shares.