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International YouTube Premium price increase starts in 7 countries
(9to5google.com)
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Yes, it's a "lies to children" (Sir Terry Prachett, The Science of Discworld)
They collect the data and then promise ads will get superior click through rates through precise targeting provided by said cash.
Still, they collect enough, and serve ads all over the web that I've never clicked on before ad blockers, and I'm not going to start now, and they still have a trillion dollars on hand.