580
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

Scarlett Johansson hits AI app with legal action for cloning her voice in an ad | An AI-generated version of Scarlett Johansson’s voice appeared in an online ad without her consent.::Scarlett Johansson is taking legal action against an AI app developer for using her likeness in an online ad without her consent.

you are viewing a single comment's thread
view the rest of the comments
[-] Doug7070@lemmy.world 1 points 1 year ago

There's a very obvious distinction between satire, I.E. imitating a public figure to make a joke about them, and using their likeness for marketing, I.E. making it seem as if that public figure endorses a product/service/etc.

One is legally protected free speech, the other is illegally misusing a person's likeness, and regardless of whether or not they are a celebrity should be protected against because it is deceptive to the public and violates the person's inherent right to control of their own likeness.

Regardless of your views on celebrity in general and the merit of famous figures in society, it's quite clear that this kind of AI mimicry needs to be stomped out fast and early, or else we will rapidly end up in a situation where shady scam artists and massive corporate interests will freely use AI zombies of popular personalities, living or dead, to hawk their wares with impunity.

[-] Mahlzeit@feddit.de 1 points 1 year ago

That's a rather odd reply. I don't think the ideology you express is very common. If you were to tell me more, I would read it.

I did not give any views on celebrities. I simply asked what the public benefit was. Do I infer correctly that, to you, the public benefit is beside that point, but that your view on this is determined by your views of celebrities?

Please note that fraud is criminal, which makes it hard to see what exactly you would want to be done about "shady scam artists".

Note also that "massive corporations" can only benefit here if there is a kind of property right, similar to a trademark or a copyright. EG The Disney corporation still owns the rights to "Mickey Mouse", created in 1928. That's the same year in which Fleming discovered Penicillin, which is owned by no one. So if you have a problem with "massive corporations" extracting wealth, here, you very much need to rethink your position.

this post was submitted on 02 Nov 2023
580 points (97.7% liked)

Technology

59680 readers
3144 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS